James & Thomas Pickering

Creativity, 2023, Grantee Link >

Thomas and James Pickering are UK-based, award-winning filmmakers. CAF gave a grant for their feature-length documentary I Could Never Go Vegan, directed by Thomas. (See the trailer here.) The documentary explores why people are reluctant to change and why even the most hardcore omnivore can find themselves adopting a plant-based diet. Featuring interviews with leading medical doctors, athletes, psychologists, animal rights activists, and vegans from all walks of life, I Could Never Go Vegan addresses how soon-to-be, newly minted, and long-time vegans can respond to critiques about veganism as a viable and healthy lifestyle. This grant was made possible through the generosity of an anonymous donor. Thomas and James both operate out of Sheffield in the U.K.

I Could Never Go Vegan premiered in London in April 2024. It was reviewed in the Guardian. The film will be available online after it has been seen in cinemas.